PS3/02 "Ruby Carbon" Other Series Straps ” Dan Niederer

” Dan Niederer

and consume anything Orange

adding to the series’ modern look and feel

therefore the use of the letter “T”

SEVENFRIDAY has become somewhat synonymous with industrial design and our products feature a unique retro- futuristic edge

PS3/02 "Ruby Carbon" Other Series Straps ” Dan NiedererAT SEVENFRIDAY (WE MAY BE SWISS BUT) WERE NOT CARBON NEUTRAL! In fact, quite to the contrary, we have long been fans of carbon, not the kind of molecule common to all human beings! No. Nor the carbon compressed over time to become a precious diamond. Another resounding NO to the great annoyance of our loved ones! No. Were evidently talking about the one and only carbon relevant to us watch aficionados. The kind of composite material which is woven,